Fashion
Pharrell And Woolworths South Africa Join Forces
Pharrell Williams and Woolworths teaming up for a super-secret fashion project.
International music artist and fashion designer Pharrell Williams has announced that he will be collaborating with Woolworths South Africa for a new range of clothing items.
Pharrell tweeted the news, and confirmed that the line, whatever it may be, will arrive in South Africa in September.
Proud to collab with retailer @Woolworths_SA. Are you with us, South Africa? See you in September! #PharrellWithWoolies
— Pharrell Williams (@Pharrell) April 9, 2015
There are no details on what exactly the pair are up to, however it’s likely that the partnership could encompass a number of different fashion and clothing pieces.
Pharrell has previously done other fashion brand partnerships, most recently teaming up with Adidas for his own line of endorsed sneakers; however this is the first time the artists has joined forces with a South African retailer.
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james
April 14, 2015 at 08:36
I watched the ad and I’m still at a loss for what they are actually doing. I really hope it’s not a run of organic t-shirts.