David Beckham Modern Essentials Launching in SA

Earlier this month, the David Beckham Bodywear range for 2016 launched at H&M stores across South Africa, and now that never-aging hair model / former football star is at it again.

The H&M David Beckham Modern Essentials collection, which emphasises a blend between sharp tailoring and casual style, will be launching on 18 February at H&M stores in Sandton City and the V&A Waterfront.

“These pieces are so versatile, and can be worn in so many different ways. The mix of tailoring and updated classics creates the perfect wardrobe for the season ahead,” says Mr. Beckham himself.

“This spring we were looking at the evolution of men’s style, and how different garments have joined tailoring as a new uniform. The look is clean and sharp, with lots of contrast from texture and crisp colours for the new season,” added Andreas Löwenstam, H&M’s Men’s Head of Design.

A navy Harrington jacket with matching navy tailored pants and a navy T-shirt is the perfect outfit for the office or dressed down and casual for the weekend. The light beige tailored suit in stretch cotton is the perfect transitional piece for the coming spring season, while the clean silhouette of a navy suit in cotton linen fabric is complimented and refreshed when worn with a sailor neck striped t-shirt. The car coat is modernised in nylon, while jogging pants are given a new formality in a wool mix fabric.

Textures, fabrics and colours are key for this season. A technical cotton sweatshirt has a 3D crinkled texture, an innovative take on a sportswear classic. A denim workwear jacket worn with tapered jeans offers a vintage inspired uniform. There’s a sharp aesthetic to casual, sports-inspired pieces, such as a navy polo-shirt with white notches on the lapels, showing how the subtle details are everything in this collection.

There will be two drops, the first on 18th February and the second on 10th March 2016 and the collection will be available online at hm.com and in all H&M stores that carry menswear.

Check out the prices below (some items in other colours are available):