Australian Men’s Fashion Brand Politix Launches in South Africa

Australian fashion brand Politix has launched in the South African market, arriving at Woolworths to bring the male-centric range to local men.

Politix falls under the Country Road Group house of brands, and will therefore be stocked at Woolworths across the country, along with having their own dedicated stores.

“We are thrilled to bring Politix to South Africa, where we’re known for our vibrant culture and growing fashion scene,” said Kay Raidoo, Country Manager at Country Road Group. “Our Politix collection is designed to resonate with the modern man who appreciates effortless style and unmatched comfort. Our ambition is that soon we’ll be the No. 1 destination for ready-to-wear menswear in the country.”

Politix has also just signed on actor Dacre Montgomery (Stranger Things, Power Rangers) as an ambassador for the brand.

According to the brand: “Politix offers a range of clothing designed to harness the confidence of the wearer, and help him realise his full potential. From sharp, tailored suits perfect for the boardroom, to effortlessly stylish casual wear, the brand is poised to meet the evolving fashion needs of the South African man. Politix understands that every occasion – no matter the dress code – is another opportunity to explore and express his unique style.”

Customers in South Africa can explore the full collection on the Woolworths website or visit one of the new Politix stores set to open this week. 

Mall of Africa, Woolworths – Thursday, 17 October 2024
Fourways, Woolworths – Friday, 18 October 2024
Rosebank, Woolworths – Friday, 18 October 2024

The brand also highlighted that each store will offer a personalised shopping experience, with expert staff on hand to provide styling advice for men.