Revealed: South African Pricing For 2024 Land Cruiser Prado

Toyota has unveiled the 2024 Land Cruiser Prado, the latest generation of the beloved SUV that comes in three variants; and local pricing for the South African market has been announced.

There are three models that the 2024 Land Cruiser Prado comes in, the TX model, VX-R model, and more luxurious VX-R 1st Edition.

Development of the 2024 Prado has seen a conscious decision to bring the Land Cruiser back to its origins, focusing on its fundamental quality as a practical and affordable vehicle.

The result is an all-new model that offers strong, authentic off-road performance, underpinned by its new GA-F platform and frame; excellent functionality for carrying passengers and cargo; enhanced visibility for the driver; and simplicity, with parts designed to be easy to repair or replace with customised items.

Its essential reliability is reflected in the shape and composition of parts designed to cope with harsh conditions and be easy to replace if damage occurs.

The classic LC Prado silhouette references the definitive lines of the early Land Cruiser models (the 40, 60 and 70 Series Land Cruisers are clear influences) with a strong horizontal axis, a long bonnet, upright windscreen, a short front overhang and distinctive trapezoidal wheel arches.

The standard headlight options are a slim oblong triple-eye arrangement of LEDs or a classic round-eye projector bi-LED alongside a vertically arranged turn indicator and daytime running lights. Again, with a view to avoiding damage, the front fog lights are deeply recessed in the bumper corners; the front and rear corners are chamfered (which also aids manoeuvrability); and the lower door sections have a scraped, concave surface.

Giving the driver the best view ahead and to the side was a design priority. This produced a bonnet shape with raised sides which makes it easier to locate the vehicle’s corners, and a lowered centre section that improves the forward view, reducing the blind spot immediately in front of the vehicle.

Interior

The new LC Prado range offers seven-seat interiors. The front seats have a new design to provide strong support when driving off-road and are available with power adjustment. In addition, they also have thinner seatbacks, improving leg and knee room for rear seat passengers, and are available with integrated heating and ventilation.

The multimedia system is accessed via a high-definition touchscreen (eight or 12.3-inch). The physical shape of the switches and their operating methods have been unified – simple toggle or push controls – so the driver can operate them easily without having to look away from the wheel or change their posture.

Load space

Although a seven-seater, there is space behind the third-row seats for two 55cm suitcases. With the third row folded, there is room enough for three 86cm cases plus one 81cm and one 69cm.

Toyota Land Cruiser Prado Pricing:

• Prado 2.8GD TX – R1,296,300
• Prado 2.8GD VX-R – R1,448,900
• Prado 2.8GD 1^st Edition – R1,462,400
• Prado 2.8GD 1^st Edition Bi-Tone – R1,472,600

All Land Cruiser Prado models come standard with 9-services/90,000km service plan and a 3-year/100,000km warranty. Customers can additionally purchase service/maintenance/warranty extensions via the comprehensive Toyota dealer network (220 outlets).