Italian Style with an Affordable Price: De Luca Launches New Eyewear Collection in SA

De Luca eyewear has launched its latest collection of fashion-forward frames, with a focus on Italian elegance, simplicity, and affordability.

Available exclusively at Spec-Savers stores nationwide, De Luca says this new line epitomises the brand’s dedication to blending timeless styles with modern sophistication, drawing inspiration from Italy’s rich fashion heritage.

This season, pop into your nearest Spec-Savers and get to know the De Luca family from the Valentina’s, the Rossi’s, or the Giovanni’s — each piece in the new collection reflects the vibrant charm of Italy.

De Luca’s brand mission is to offer stylish and classic eyewear pieces at an affordable price point of R1,799 across the board, so that you will always look stylish and on-trend, without breaking the bank. The new collection aims to bring the spirit of Italy to life through each frame.

Style:

While the new collection of frames is designed to offer variety there are a few key style elements that feature across the collection.

• Chunky acetate: While remaining timeless and sophisticated the collection features bold, statement-making frames that maintain the simplicity of Italian fashion.
• Classic acetate: An elegant everyday frame that combines luxury with modern comfort and style.
• Wire frames: Available in polished metals and subtle matte finishes, these frames cater to diverse tastes with understated elegance.
• Geometric with a classic twist: Adding geometric styles while focusing on the classic, crafted nature of the brand has allowed for a sophisticated twist on the trending geometric style one can find in all eyewear trends.

Colours and textures:

Standout colourways and textures feature across the collection to offer bold choices for bold personalities and more demure options for those who love to stick to the classics.

• Two-tone acetates: Frames featuring a harmonious blend of complementary colours, adding depth and character to classic frames can elevate one’s everyday look.
• Green variations: A vibrant, sophisticated hue inspired by Italy’s lush landscapes, offering a luxurious twist on classic eyewear design.
• Burgundy red: A deep, rich shade that exudes warmth and timeless charm, suitable for a variety of styles and skin tones.
• Tortoiseshell: The new range includes a variety of tortoiseshell variations; a tortoiseshell-patterned frame adds a vibrant charm to your everyday look.
• Timeless transparent: There is no shortage of timeless transparent frames in most of the new collection’s frames. One can find a variety of transparent colour ways from crystal, grey and green, a transparent variation on the brand’s classic colours compliments the modern sophistication of the new De Luca range.

Discover the new collection exclusively at Spec-Savers.