Jockey Launches ‘U-Pouch’ Underwear in South Africa

In a decisive step towards sustainability and innovation, Jockey South Africa has unveiled an innovation in the underwear industry. Rolling out nationwide, the introduction of the ‘U-Pouch’ for men showcases the brand’s commitment to quality, comfort, and environmental responsibility through the use of a common ‘thread’ – namely, modal.

“The new eco-friendly product ranges from Jockey have been crafted using the modal fabric, which is sourced from sustainably cultivated beech wood trees and provides seamless support and an ultra-smooth fit for everyday wear ensuring exceptional softness while minimising environmental impact,” explains Bruce McMurray, General Manager at Jockey South Africa.

The ‘U-Pouch’ range features an innovative seam-free design and soft, breathable fabrics, zero adjustments, 95% modal, and 5% elastane – offering anti-friction wear and complete comfort. With attributes such as durability, supreme fit, support and breathability, the ‘U-Pouch’ range redefines underwear comfort for the modern man.

McMurray adds, “As a brand, we have been noticing a rise in consumer demand for eco-friendly products across the retail sector. We have incorporated several eco-friendly materials in the manufacturing of our latest men’s and ladies’ product ranges to reduce environmental impact while maintaining delivery of superior and high-quality garments to consumers.”

The Jockey U-Pouch men’s underwear is available for R299.95.