Men’s Fashion Website Uses AI to Give You a Digital Try-On

In years gone by when you had to head to an actual store to try on certain items before making a purchase, a tech company is utilising AI to allow you to give some fashion pieces a test-spin before even leaving your home.

Zyler from Anthropics Technology is the AI program that offers users a realistic way to try on clothes without a physical product. By uploading a headshot and inputting their measurements, shoppers can see themselves on the screen in various outfits, and it is in use on UK men’s formalwear retailer, Moss.

Anthropics’ CEO, Alexander Berend, is excited about the potential impact of Zyler Virtual Try-On on the men’s fashion industry: “By offering a more convenient and realistic experience for trying on clothes prior to purchasing, we believe Zyler has the potential to redefine the entire landscape of the menswear industry. Our goal is to empower customers with a seamless, lifelike virtual try-on experience that not only enhances their shopping journey but also increases confidence in their purchasing decisions.”

This innovative AI technology is set to give retailers an advantage in a competitive market and also serves as a valuable tool for boosting customer engagement, satisfaction and loyalty.

You can try the Zyler Virtual Try-On on Moss’ website; and learn more about Zyler here.