Reebok Launches FloatZig 1 ‘Game Day’ Colourway & New Apparel

A few months after the initial launch of Reebok’s FloatZig 1 running shoe the brand is back with a fresh take on the springy favourite. This latest drop sees Reebok continue to reinvigorate its place in the running world with the release of a fresh new colourway, housing its innovative performance tech, in the FloatZig 1: Game Day.

Reebok’s performance running innovation combines its Floatride Energy Foam with the ZigTech midsole shape for a springy, lightweight run. A running shoe designed with all types of runners in mind — from those discovering the magic of running, to marathon runners — the FloatZig 1 aims to inspire everyone to lace up and get outside.

Why choose between soft and springy? Fast and smooth? Meet Reebok’s new shape of running, the high energy return FloatZig 1. The Reebok running shoes are built with premium lightweight foam technology in a geometry that enhances cushioning, energy return and a smooth transition to give a unique underfoot experience.

The launch of the FloatZig 1 Game Day forms part of Reebok’s global marketing platform, ‘Running Hacks’, an exciting campaign designed to make running more inclusive and fun for all, encouraging movement in a light-hearted tone.

Key FloatZig 1 Game Day tech features include:

· Floatride Energy Foam — premium lightweight foam technology in a geometry that enhances cushioning, energy return and a smooth transition to give a unique underfoot experience

· ZigTech midsole shape for a springy, lightweight run

The Game Day colourway features an electric colour combination of white, Unleashed Green, and Digital Lime on the FloatZig 1 with apparel to match.

The Reebok FloatZig 1 is priced at R2,799. To learn more visit the Reebok South Africa website.