How Asus is Heating Up the Laptop Market by Cooling it Down

The superiority battle between tech and PC manufacturers is reaching a fever pitch as of late, with chip shortages, stock, and components being few and far between. However, Asus is not pulling any punches during these times, with the company introducing its newest line of gaming laptops and notebooks, featuring Intel’s 12th-Gen H-Series processors, along with a host of new features, one of which being some impressive cooling technology that differentiates them from the crowd even further.

At a recent Performance Day event hosted by Asus, the brand showcased its latest devices, including the impressive ROG Flow Z13, the Zenbook Pro 14, and Zenbook Pro 16X, along with a breakdown of the technology jumps the company has made with regard to improving (and changing) the cooling factor of upcoming devices.

With the new components and chipsets to harness, some ingenuity has been required in order to produce laptops with some oomph under the hood, but ones which keep the temperature down in order to ensure optimum performance. Asus has done this using a new thermal design and capitalising on the chassis space.

The areas of focus have been in the fan design, the airflow system, and what Asus is calling the ‘3D Vapour Chamber’.

Regarding the fan design, Asus has been constantly improving their own fan components, going from a 59-blade 0.4-0.6mm fan to a vastly-superior 87-blade fan that measures half that original width. The result is a quieter and more effective fan that helps keep the thermal situation under control when the gaming or action on-screen begins to heat up.

Of course, a fan is only as good as its motor, and the new generation of Asus fans are paired with a new motor for the H45 models, which boosts the air flow by up to 17%, and has multiple modes (whisper, standard, and performance) depending on what level of noise-versus-delivery you’re willing to deal with.

Dissipating this heat is the real trick though, as laptops traditionally struggle to have the room or avenue to send the heat out of the chassis. Dual heat pipes and a new 3D Vapour chamber are the answer to this. Thanks to an admittedly very innovative design that Asus calls the Active Aerodynamic System (AAS), the new builds see the laptop screens mounted onto a collapsable and raised keyboard frame, there are clear vents that go from the internal hardware area, under the screen, and out. Not only does this design give the laptop some literal breathing room, but it also prevents hot air from being pushed onto the screen, which has been said to cause damage to displays over time.

This design also allows the fans to draw in cooler air from above, as opposed to from below where warmer components have a greater effect on intake flow.

This new system can be seen on the Zenbook Pro 16X, and will undoubtedly feature across many more Asus entries in the coming months.

With some out-of-the-box thinking with regards to keeping the product line evolving, it’s not surprising that Asus has managed to capture an impressive market share in the EMEA region, along with seeing some steady growth with the ROG and Strix gaming line-up.

For more information, check out the Asus ROG website.