Nike Unveils New Self-Lacing Performance Sneakers & Companion App

We’ve been keeping an eye on Nike’s self-lacing sneaker project for quite some time now, and while we’ve seen some great concepts and early limited consumer versions from the German powerhouse, Nike has finally revealed a more-affordable consumer edition of their futuristic sneakers.

The Nike Adapt BB is the successor the the Hyperadapt 1.0, bringing with it some new upgrades and a focus on performance, hence the “BB” (Basketball) reference in the name.

First and foremost, Nike says the Adapt BB are all about fit, which will all be controlled through a companion app. Whereas the previous iterations were tightened and loosed using a button on the side of the sneaker itself, wearers will be able to adjust the tension and lockdown of the shoe using the app’s interface.

In addition to tweaking the fit, users will also be able to change the colour of the glowing twin dots on the midsole of the shoe to 14 different colours.

A feature that extends beyond the shoe itself is the data tracking which now becomes available. The Adapt can send analytics back to Nike, should users allow that, which could eventually be used to track athletes’ movement and performance, which Nike says can help it offer new products or services to customers.

Nike will launch the Adapt BB in February for $350 (R4,800), which is significantly less than the Hyperadapt 1.0’s original price of $720. It comes with a wireless charging mat, which can charge the shoes in three hours for two weeks of wear time.

What do you think of Nike’s Adapt BB? Would you get yourself a pair? Let us know by tweeting @MenStuffZA and commenting below.