Pro Skater Nyjah Houston & Other Big-Name ROG Ambassadors Unleash Epic Video

Asus’ Republic of Gamers (ROG) brand has grown in leaps and bounds in recent years, and a new video released by the company showcases the talent associated with the brand and the vision it brings.

Filmed in London, the video, For Those Who Dare, features the likes of pro skater Nyjah Huston, actor Asa Butterfield, basketball player Karl-Anthony Towns, DJ Alan Walker and ROG’s newest addition, footballer Son Heung-Min.

For Those Who Dare explores fears and how to conquer them, and takes a closer-look at the ambassadors themselves and the ways in which they draw inspiration to tackle their fears, whether it be high expectations, stage fright, and potential injury.

“We are incredibly proud to unveil a project that has been in the works for the past few months. ROG has always been committed to embodying our tagline of ‘For Those Who Dare,’ be it through our products or through the ambassadors that represent us,” said Galip Fu, the Global Consumer Marketing Director for ROG. “With the release of this film, we hope to invite our viewers into the world of ROG, demonstrating what it means to dare to overcome.”

ROG comes together

ROG designs machines for gamers, but not every gamer is built the same. The film features Karl Anthony Towns with the Strix SCAR, Nyjah Huston with the Strix G, Asa Butterfield with the Flow Z13, Alan Walker with the Zephyrus G14, and Son Heung-Min with the Flow X16. No matter how gamers approach their play, ROG has a laptop for their style. “I’m always on the lookout for new tech and innovations in that world, and ROG seem to be kind of pushing the boat out a lot,” said Butterfield.

The shoot also required the stars, such as Huston and Towns, to have a more practical role in the campaign, rather than simply featuring their faces. “I like doing shoots like this where I can actually skate something proper like I did today,” said Huston. “It’s always fun to be able to mix in what I do as a skateboarder with a brand like ROG.”

With a global team, and with ambassadors having such varied schedules, gathering all five for on-location shooting in London was a challenge. Son Heung-Min and Asa Butterfield are based in the UK, Nyjah Huston and Karl-Anthony Towns were on a pre-season break, and despite a busy music festival schedule, ROG was able to also sneak in Alan Walker in order to have all five ambassadors share the same set.

A look behind the scenes

As ROG’s most ambitious film project yet, special talents were needed behind the scenes. The Mill is a global creative partner for agencies, production companies and brands. As trusted specialists in Visual Effects, Creative Production and Experience design, ROG felt they were perfect for the role in tackling this massive project. The Mill has also had previous experience working on feature films such as “Gladiator”, for which they won an Academy Award.

Due to the special nature of this collaboration, the team captured plenty of behind-the-scenes footage during the shoot as well. These clips will be released soon, allowing the community to see a lighter side of these ROG ambassadors. ROG also captured exclusive interviews with each ambassador, letting gamers see behind the curtain and into the playstyle of their favourite influencer. “I think this project is awesome and it gives the chance for everyone to really bring all their fanbases together and show them how great ROG is,” said Towns.