What makes Bad Company so great? DICE wants to know

While just all about all of the Battlefield games have become cult-classics, there’s just something about the Bad Company spin-off franchise that sets it apart. Whether it’s the quirky story, great campaign, or more accessible and focused multiplayer, developer DICE wants to know exactly why fans keep coming back to the two particular Bad Company games.

“There were some people who were saying, ‘why are you building Battlefield Hardline? You should build Bad Company 3 instead,'” DICE boss Karl-Magnus Troedsson told Eurogamer in an interview, referring to the announcement of a new cops-and-robbers Battlefield spin-off entitled Hardline. “We take all this into account when we think about the future, and do franchise strategy. But there’s one thing that lingers with Bad Company that we’ve been asking ourselves: what is it that the people really liked about Bad Company?”

“Some people say they found the multiplayer controls faster and more direct. Some people liked the single-player and the characters and the humour. People love different things about it. It’s starting to almost get to that place where, if we were to make a sequel to Bad Company, what would than even imply?”

He added: “It’s scary to go back and try to remake an old fan favourite when actually no-one can really put their finger on what it is people love.

“The Bad Company sub brand is something we hold very near and dear. It’s never dead. You can always revive it, as with any TV series, movie or IP. It’s going to come down to, if people really want it and if a team inside my group really wants to build it, then sure.”