Adidas Launches ‘Most Comfortable Running Shoe Yet’ in South Africa

In 2023, Adidas’ 2023 model of the Supernova running shoe reimagined what the brand wanted to do in the market, and the 2024 edition of the portfolio is expanding with the Supernova Prima – a brand-new model, launching in a Preloved Scarlett/Solar Red colourway.

The Supernova Prima is packed with more Dreamstrike+ super-foam than any other Adidas running shoe yet, inspired by – and built for – the most driven everyday runners.

JT Newcomb, Category Director, Adidas Running Footwear, said: “Comfort has always been a key focus of the Supernova family. Through the testing process, we found that as runners develop, and as many start to think about taking their performances to the next level, they often seek out both extra cushioning and reliable stability. With Supernova Prima, we want to elevate everyday runs by providing more comfort than ever, as well as just the right level of support. Our team is ever inspired by runners’ progressing ambitions, and here we are striving for an experience that rewards those goals.”

Packed with comfort-driven Adidas technology and design details, the Supernova Prima contains 13% more Dreamstrike+ super-foam than the Supernova Rise. Debuting in the award-winning Supernova Rise last year, and inspired by the ‘Lightstrike Pro’ foam used in the record-breaking Adizero family, this additional Dreamstrike+ foam provides runners with unparalleled comfort as they venture out on their everyday runs. The extra 4mm of foam content is especially targeted under the ball of the foot, amplifying the cushioning of Prima from heel to toe.

The more cushioned midsole also works in tandem with the innovative new ‘Lighttraxion’ outsole – ergonomically designed to complement the mid and forefoot – keeping the shoe light and grip strong. The outsole is complemented by the wider Support Rods, which are slightly firmer than in the Rise, meaning the forefoot lands more supported.

The shoe’s multi-layered comfort heel fit pillow combines cushy foam and gentle textile, working in tandem to lock in and secure the heel in soft support. The heel construction works together with the open-patterned engineered mesh upper and soft eyestay design to deliver a plush, confident fit, all run long.

The new Supernova Prima comes in a Preloved Scarlett colourway for women with Purple Burst details and a Solar Red colourway for men with Pulse Lime accents. They are available from Adidas’ online store at R3,799.