Puma Launches New Hyrox Collection for 2025 Season

Big news for Hyrox and Puma fans, Puma has released the brand new season 2025 Puma X Hyrox collection, and for the first time, the gear pack includes Co-Branded PUMA x HYROX Footwear.

Built with Hyrox athletes in mind, the specially curated performance and lifestyle gear is designed to help athletes excel at their next Hyrox race and will be worn by Hyrox Elite 15 athletes including 2024 Women’s World Champion Meg Jacoby and Men’s Pro World Record holder, Hunter McIntyre.

What to expect from the Puma X Hyrox apparel

Featuring Puma’s Cloudspun and ThermoAdapt technologies, the apparel range has been designed to keep Hyrox racers of all levels comfortable and dry throughout their training block and race day. Anyone who has ever participated in a Hyrox event will no doubt know how quickly temperatures inside the Hyrox venue can rise, so having featherlight gear with moisture-wicking and cooling technology is a must.

The Cloudspun premium-brushed material provides athletes with the softest training gear on the market, whilst the ThermoAdapt moisture-wicking technology cools you down when you are hot and deactivates once cooling is complete, optimising comfort and performance.

Key items in the women’s collection include a Puma x Hyrox W Cloudspun Hoodie, Cloudspun W Sleeveless top, Mid Impact Bra and Cloudspun 3-inch short tight. In the men’s collection, key items include the Puma x Hyrox Cloudspun M Tank, Cloudspun M Hoodie and 2-in-1 Training Short.

Footwear to smash your race

Also making its exclusive debut in the SS25 collection is a Puma x Hyrox co-branded men’s and women’s footwear line. These unique colourways are available in three different Puma silhouettes: Deviate NITRO 3, Deviate NITRO Elite 3 and Velocity NITRO 3.

While the full training apparel collection will be available in South Africa, it’s important to note, the Deviate Nitro Elite 3 will not be available in South Africa.

Underpinned by Puma’s best-in-class PumaGrip outsole — ensuring optimal grip when performing exercises and giving you ultimate traction during your run — each silhouette offers a unique benefit to aid your performance.

Let’s take a look at the footwear available in South Africa:

Velocity Nitro 3

The perfect training partner, Velocity Nitro 3 features Puma Nitrofoam technology for lightweight cushioning and responsiveness, ensuring you have the cushion, comfort and versatility you need to conquer all types of exercise and distance. A specially engineered, breathable mesh upper is lined with a bespoke PwrTape, providing targeted support and structure in areas most prone to stress, whilst the rolled collar is reinforced with foam to enhance comfort and fit.

Weight: 264g (UK 8)
Stack Height: 36mm
Drop: 10mm

Deviate Nitro 3

Deviate Nitro 3 is engineered with even more Puma Nitrofoam technology to deliver supreme cushion and responsiveness. The high-performance shoe comes with a carbon fibre Pwr Plate to offer a smoother and more consistent source of speed, resulting in an explosive toe-off that propels athletes beyond their normal limits. Its lightweight engineered mesh upper features strategically placed Pwr Tape to provide support in high-stress areas, with a padded collar offering additional comfort and fit.

Weight: 265g (UK8)
Stack Height: 39mm
Drop: 10mm

What is Hyrox?

Hyrox is an inclusive global fitness race, serving people of all backgrounds and abilities on their fitness journeys to create a healthy lifestyle. A Hyrox race consists of eight rounds of a 1km run followed by one functional movement. There are four different race categories to choose from — Team Relay, Doubles, Individual Open and Individual Pro — making it accessible and challenging, no matter what level of fitness or experience.

Moritz Fürste, Co-founder of Hyrox said “Puma are one of our foundational partners, and I’m delighted that this relationship has continued to develop. We share a mutual vision and passion for the sport of fitness racing; now we are pushing the evolution of the sport with bespoke apparel and footwear that will enhance consumers’ training and racing experience. I look forward to seeing how these products will evolve in the next years with both the elite sport and mass participation consumers driving innovation.”

The Puma X Hyrox collection launched globally in January 2025, and is available to purchase at Hyrox events, on Puma.com, in Puma Retail stores and Totalsports.