Euphoric Nootropic Beverage Trend Arrives in SA with Alcohol-Free Euphorika

A worldwide interest in health has boosted demand for no- and low-alcohol beverage offerings. We’ve seen an explosion in functional beverages and the emergence of a new category of drink; euphoric beverages. Nootropic drinks claim to deliver an altered state of consciousness without adverse side effects, giving you the buzz without the hangover. But what exactly are euphorics, and will the drinks catch on?

What’s for sure, the booming trend signals that the market is hungry for more health-conscious ways to drink in nearly every situation, and South Africa is no exception. With the ever-growing sober curious trend in South Africa, the launch of a euphoric beverage into the local market seems like a natural progression.

The recently launched functional botanical drink, Euphorika is leading the charge for the ‘third way’ trend in South Africa — creating a new category alongside alcoholic drinks and their non-alcoholic counterparts. While Euphorika might be new, the Sceletium beverage is already winning over critics with the functional botanical drink scoring an impressive Gold Award at the 28th Michelangelo International Wine & Spirit Awards, Africa’s largest wine and spirits competition.

A functional botanical drink that promises a natural high

Euphorika blends Ancestral African Botanicals, traditionally used to boost the mood, enhance sociability and decrease stress – making it the perfect social lubricant, without a next-day hangover. To create this innovative drink, Euphorika says the team behind the brand uses state-of-the-art technologies to deliver a uniquely reliable and consistent functional effect.

Indigenous communities in the Cape Town region have long harnessed the power of ancestral African botanicals, drawing on a deep well of traditional knowledge passed down through generations. Now, these botanical treasures have been rediscovered and artfully blended to create Euphorika. The groundbreaking herbal beverage captures the essence of this ancient wisdom, bringing a vibrant, contemporary twist to a timeless tradition.

Euphorika CEO Dimitrij Dugan says that the new beverage aims to create an experience that captures the essence of social togetherness and celebration. “Functional drinks are a new choice for people who want to have a good time. It’s not about abstaining from alcohol, it’s about having a truly effective alternative in the social repertoire which does not compromise on any front, depending on the occasion or need state.”

About Euphorika

Euphorika’s sparkling Sceletium Beverage is Africa’s premium, alcohol-free drink. The African-inspired beverage contains 50mg Sceletium Tortuosum Extract, offering consumers a natural mood enhancement and giving you access to a pure, natural high. Effects of consuming the drink range from feeling relaxed and blissful to more stimulating and euphoric.

According to the team behind Euphorika, the effects of the drink are truly distinctive and the drink should be enjoyed responsibly. After 1 drink effects are mostly reported as a lessening of anxiety, accompanied by a sense of calm and a gentle elevation in mood. A second Euphorika is often accompanied by moderate feelings of euphoria, and even love. Drinkers have also reported increased focus and energy. Indulging in three or more Euphorika tends to result in heightened physical energy, definitive mood enhancement and focus.

The functional botanical drink promises a natural high, but its effects may vary from person to person. Euphorika is not suitable for children and you should consult a medical practitioner before consuming the drink during pregnancy and breastfeeding, as well as if you are on antidepressants or chronic medication.

Euphorika is available online from the Euphorika website at R960 for a case of 24 x 340ml bottles (R39 per bottle). Euphorika is also available at selected stockists in South Africa, including  Norman Good Fellows, Spar, Wildsprout and Homespun.