In Case You Missed It, Coca-Cola Has Launched a New Africa-Inspired Limited Edition Flavour

Coca-Cola has dropped its newest Coca-Cola Creation, Coca-Cola Wozzaah, a symphony of flavours inspired by the beating heart of African culture.

Coca-Cola says the new Wozzaa flavour has been crafted to embody the pulsating rhythm and dynamic energy of Africa. The new flavour provides the refreshing Coca-Cola taste fans know and love, remixed with vibrant, tropical flavours inspired by Africa.

This innovative blend seamlessly fuses a kaleidoscope of flavours for fans to enjoy, found nowhere else but in Africa. Think the Coke Zero Sugar you already love, with a dash of tropical blaze thrown into the mix. The low-calorie soft drink with lively tropical flavours sourced from Africa is ideal for any event and combines familiar tastes with exotic notes for a burst of delight in every sip. It’s a captivating flavour best enjoyed iced cold, straight from the can or with plenty of ice in a tall glass.

Even better, the design of each can of Coca-Cola Wozzaah boasts contemporary typography and bursts of vivid colour that captures the dynamic rhythm of African culture, infused with the heightened expression of the continent’s boundless creativity.

More than just a beverage, Coca-Cola says Wozzaah pays tribute to the energy of the continent, recognising the influence Africa has across all aspects of culture around the world. To celebrate this cultural resonance, Coca-Cola Wozzaah invites fans to join in the vibrancy and immerse themselves in a series of exhilarating physical and digital experiences.

According to Coca-Cola , these experiences will be brought to life through dynamic collaborations with trailblazing artists who embody a profound connection to the essence of Africa’s creativity, igniting a cultural renaissance that resonates with fans worldwide.

As the ambassador of this new Coca-Cola Creation, Coca-Cola is partnering with global music sensation and proud Eswatini citizen, Uncle Waffles, who will play a pivotal role in bringing Coca-Cola Wozzaah to life. Renowned for her electrifying performances and unwavering commitment to celebrating African culture, Uncle Waffles promises to infuse the Coca-Cola Wozzaah experience with unparalleled energy and celebrations that can be connected to fans across the world.

Accessible through the Creations Hub, Coca-Cola Creations is inviting fans to experience its interactive online experience that amps up African creativity through artists reshaping the global music scene. Hosted by Uncle Waffles, each channel features audiovisual elements inspired by distinct spaces within South Africa, Morocco, Algeria, and Nigeria. Fans will be able to digitally explore the unique interactive experience and engage with social elements including customisable Snapchat lenses. Fans can access the digital experience by visiting the Coca-Cola Creations hub online.

“The latest Coca-Cola Creation celebrates the vibrancy and influence of Africa, immersing consumers in the limitless energy of the continent,” said Oana Vlad, Senior Director, Global Strategy at The Coca-Cola Company. “This latest expression and collaboration with incredible African artists, designers and voices is what Coca-Cola Creations is all about –creating ‘Real Magic’ for our fans through cultural connections.”

Coca-Cola Wozzaah is available to purchase for a limited time only in select markets including South Africa, Nigeria, Algeria, and Morocco.

For more information about Coca-Cola Creations, click here.