SAB Launches Alcohol-Free Corona Beer

Great news for alcohol-free beer fans, you can add another option to your list of teetotalling drinks to enjoy. Corona has entered the zero-alcohol game with the launch of the new Corona Cero beer.

Along with the launch of this exciting new beer in South Africa, The South African Breweries (SAB) announced its partnership with the Olympic and Paralympic Games through its new alcohol-free brand Corona Cero. This marks the launch of the alcohol-free brand’s inaugural Olympic Games activation as the first beer sponsor of the games.

“Offering this innovative alcohol-free beer brings more choice to fans around the world,” said SAB CEO, Richard Rivett-Carnac. “Corona Cero is a perfect fit for this global occasion, and further reinforces our brand’s commitment to moderation, relaxation, and celebration.”

According to SAB, the Corona brand invites the world to get outside and reconnect with nature — a theme that brings a fresh perspective of relaxation and celebration to the Olympic Games. In reminding the world to unwind, stay close to nature and celebrate life’s moments big and small, Corona Cero brings people together around golden moments.

Sports brings people together and over the years the world has seen countless new friendships, connections, and experiences built on a shared love of sport and beer. Sport is a strong force for positive change, and SAB says its brands are pleased to be a part of that legacy with decades of historic, award-winning, and responsible sports marketing.

Speaking on the partnership SASCOC President Barry Hendricks said “As Team SA, we are excited about our first-of-a-kind partnership with SAB as we embark on the journey to the Paris 2024 Olympic Games. Corona Cero’s ‘For Every Golden Moment’ campaign resonates deeply with our mission to celebrate the triumphs and perseverance of our athletes. Such partnerships are vital in supporting our athletes and inspiring the nation to cherish the golden moments in their lives. Together, we aim to bring South Africans closer to the heart of the Olympic spirit while fostering unity, pride, and excellence on a global stage.”

With just 60 calories per 355ml bottle and added Vitamin D, Corona Cero Sunbrew is sure to be the drink of choice for health-conscious socialites who still want to have a good time.

Corona Cero Sunbrew is a flavourful, zero-alcohol beer that packs in the crisp taste you know and love, along with a boost of Vitamin D for added well-being. Corona Cero Sunbrew is now available at R 109.99 per 6-pack.