Starbucks Launches New Espresso Coffee Capsules in SA

While Starbucks is still relatively new in the SA market, the giant US coffee company has added something else to its footprint down here in the Republic, coffee capsules.

Traditionally a freshly-ground coffee company, Starbucks is now dabbling in the local capsule market with its espresso capsules, which work with all Nespresso-compatible machines.

Coffee lovers will now have the opportunity to enjoy the same coffee at home as they do in store, with a range of four Starbucks espressos: Espresso Roast, Colombia, Kenya, and Guatemala Antigua priced at R95.00 for a pack of 10 capsules.

And we know what you’re thinking – capsules are bad for the environment. That’s why Starbucks has announced the launch of a recycling programme for the new capsules. Starbucks South Africa has partnered with Waste Plan, a national on-site waste management company that specialises in recycling and the reduction of waste to landfill.

Through this partnership, customers will be able to recycle their used capsules by collecting a free recycling bag from their local Starbucks store when purchasing their capsules. This bag can be filled with up to 20 used capsules, before being returned to a Starbucks store. The used capsules will be distributed to one of Waste Plan’s partners to recycle in the production of other products.

In addition, Starbucks South Africa recently launched its Starbucks Rewards loyalty programme, and to celebrate the arrival of the new espresso capsules, will be offering Rewards members 10 Bonus Stars for every bag of recycled capsules deposited at a store.

The new capsules are now available in Starbucks stores in Johannesburg and Pretoria from 12 May.