UK Brand JD Sports Opens First Store in South Africa

British sports retailer JD Sports has opened its first store in South Africa. Located in Canal Walk Mall in Cape Town, the new store features 780 square metres of space and embodies the latest innovations in retail design, combining modern aesthetics with functional enhancements that elevate the customer experience.

In an exclusive retail partnership, TFG (The Foschini Group) signed a franchise agreement with JD Sports in March this year, marking a new addition to TFG’s sports and lifestyle brands portfolio, which includes TotalSports, Sportscene and others. 

JD Sports is an international fashion retailer of branded sports and casualwear, combining globally recognised brands such as Nike, Adidas, New Balance, The North Face and Under Armour to provide a unique customer proposition. Through this partnership, both TFG and JD Sports will showcase their unique retail strengths and capabilities, bringing customers exclusive access to the latest styles and limited releases from some of the world’s largest brands.

Promising an “unrivalled sports brand shopping experience in South Africa”, TFG will drive the JD Sports store expansion of around 50-60 stores over the next 5 years.  The second JD Sports store will open in Eastgate next month. 

“We’re delighted to be bringing JD Sports to South Africa,” said TFG CEO, Anthony Thunström. “Our sports brands have strong experience and depth in the local market, and the JD Sports presence will amplify TFG’s leadership position in the market. We are determined to put our customers first with a truly superior shopping experience – ensuring they know where to go for the best products available in SA.”