Under Armour Launches Dwayne Johnson’s Project Rock Collection in SA

Dwayne ‘The Rock’ Johnson has become a symbol of strength and resilience to fans across the globe. Now, local fans looking for a piece of Rock magic will be able to get their hands on the much-coveted UA Project Rock Collection. Apollo Brands, the official distributor of Under Armour in South Africa, announced the local release of the 2020 Rock Collection in July with pieces that are sure to light a fire inside those looking for inspiration during their workouts.

Loved for his incredible work ethic, motivational social media posts, and incredible physique, The Rock’s UA collection has become a symbol of strength in its own right and today is worn by those who dare to live life to the absolute fullest. As the world changes, and we change with it, Dwayne delivers a message of resilience: In the face of fear and doubt, our desire for overcoming odds will never go away.

Dwayne Johnson’s anchoring philosophy for success is simple: put in the work. His latest Project Rock collection reflects that sentiment, training gear engineered to help you push past boundaries and earn sweat equity.

“My new collection is built for the hardest workers in the room. I don’t care how old you are, what you do for a living, or what your bank account says. This collection is designed for the ones who know that success comes one way — through the work,” explains Johnson.

Featuring a new suite of gym-focused apparel with Under Armour’s innovative technology, UA Charged Cotton, the newest Project Rock collection provides offerings for men, women and youth. UA Charged Cotton is natural cotton made better. It has the same super-soft feel of natural cotton, but it dries much faster and stretches way more. This 2020 Project Rock collection will also feature a brand-new colourway of the popular PR2 Training Shoe with HOVR, the brand’s most innovative footwear cushioning technology.

The 2020 Rock Collection is now available from the Under Armour South Africa online store as well as Under Armour stores nationwide.