TAG’s overly-flamboyant smartphone

With every new device and growth in a certain industry, big brands and labels tend to jump on the bandwagon in order to add that little ‘edge’ to the current product range on hand. We’ve seen it with Ferrari-branded laptops, Lamborghini hard-drives and now we have TAG Heuer smartphone.

Armed with a “high-speed processor” and the “latest Android software”, so quad-core silicone and Ice-cream sandwich, right?

It’s safe to speculate that this is some ostentatious marketing plug, although make your own mind after the over-the-top 2-minute promo video.